Campaigning

Exhibition Stands - planner's thoughts

This campaign tip (no. 217) was published on Monday, 5th August 2019

* Stand objective
- To engage new people to your group?
- To promote rail in general or specific groups?
- To meet with old friends?
- To support the event organisers?
- To show activities and meet/update existing members and / or industry partners
- To get the group's name out there?
- To confirm you're active to a parent organisation and to spend your grant
Policy on side promotions

* Stand presentation and attractions
- who are we
- how to pull people over
- what are our objectives and how will we reach them?
- staff dress code
- Interesting objects, drawing sheets, customer survey, someone bring their dog.

* Story that stand is to tell
- back board, maps, laminated and illustrative material
- hand out to include URL or printed copy to re-inforce
- making sure that people can and will follow up or be followed up in a good proportion (see below)

* Volunteer choice, briefing, support and motivation
- Set up specialists and organisers
- Greeters
- Talkers
- In depth experts
- duty gopher and manager

* Follow up / lead collection
- in line with objectives
- right questions and right collection level
- done to re-assure people of the security of their data

* Literature and what to hand out
- Main leaflets (think target audience, leaflet range and life)
- What else would be useful
- Quantity estimations and topups
- Gifts etc
- Sales??

* Backup plans
- something breaks
- location has unexpected issues
- last minute dropouts or no-shows
Sun, wind and rain

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Above is for a stall at a fayre / exhbition ... will differ if you're organisig

WHOLE EVENT ....

PARADE ...

OUTING BY TRAIN ...

SPECIAL TRAIN ...

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Discussion via Coffee Shop forum

Contact details

These pages are written by Graham Ellis of Melksham, Wiltshire. Overlapping a life in IT and IT training, with running a hotel and campaigning for improved public transport, Graham has never been quiet - though he's starting to wind down gently now. He no longer takes overnight guests and has stepped doen from the "Community Rail Officer" role which he accidentally aquired. So he now has more time to write pages such as these and to travel in the UK. He'll be delighted to speak with your group or take a look through your case or camapaign, but be alerted that his time is not limitless even now, and he still has to keep the wolf from the door.

Postal: 48, Spa Road, Melksham, Wiltshire, SN12 7NY
Phonal: 01225 708225
Emailal: graham -at- wellho.net
Or reach me on the Coffee Shop Forum (User Grahame) facilities