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Title: Brand Ambassadors on trains - the shape of things to come? Post by: grahame on October 29, 2013, 09:24:04 http://www.thisismoney.co.uk/money/markets/article-2478746/HP-brand-ambassadors-trains-strikes-deal-sponsor-First-Great-Western.html?
Quote Train journeys have long been blighted by screaming children and mobile phone conversations. Now passengers have one more distraction to endure, after First Great Western struck a deal allowing Hewlett-Packard (HP) to hawk its wares on the 8.23 to Cardiff. The company ^ dubbed ^Worst Great Western^ by critics - agreed to let HP sponsor trains earlier this summer. The deal initially saw First Great Western cover two trains in HP adverts, on the route from London Paddington to Wales. But while passengers may not notice the adverts, they might find it harder to ignore HP^s ^brand ambassadors^. Title: Re: Brand Ambassadors on trains - the shape of things to come? Post by: Super Guard on October 29, 2013, 10:46:32 FYI, the ambassadors were initially on the trains back when the Power Cars were first branded, but haven't seen them for a while.
Title: Re: Brand Ambassadors on trains - the shape of things to come? Post by: Chris from Nailsea on October 29, 2013, 16:22:34 Quote The company ^ dubbed ^Worst Great Western^ by critics - agreed to let HP sponsor trains earlier this summer. That struck me as a rather gratuitous, unnecessary and outdated insult: I expected rather better from a professional press organization. ::) Title: Re: Brand Ambassadors on trains - the shape of things to come? Post by: grahame on October 29, 2013, 16:43:58 That struck me as a rather gratuitous, unnecessary and outdated insult: I expected rather better from a professional press organization. ::) When I originally quoted, it struck me that way too, and I wondered whether to snip it. However, I felt that would remove something from the 'feel' of what I was quoting, and at initial posts of news articles I'm unusually disinclined to give a personal opinion which that would have done. Title: Re: Brand Ambassadors on trains - the shape of things to come? Post by: Super Guard on October 29, 2013, 21:14:30 That struck me as a rather gratuitous, unnecessary and outdated insult: I expected rather better from a professional press organization. ::) ...that's linked to the Daily Mail... :D Title: Re: Brand Ambassadors on trains - the shape of things to come? Post by: Electric train on October 29, 2013, 21:31:21 Oh good grief ................ smacks more of Ryan Air than a train operator .......... I suppose that's what you get when bus operators run trains
Title: Re: Brand Ambassadors on trains - the shape of things to come? Post by: bobm on October 29, 2013, 22:20:48 I noticed a few HP reps on trains when the two power cars were first outshopped in their white livery but I didn't see much positive reaction from passengers as they passed through the coaches.
Title: Re: Brand Ambassadors on trains - the shape of things to come? Post by: Tim on October 30, 2013, 10:06:43 I noticed a few HP reps on trains when the two power cars were first outshopped in their white livery but I didn't see much positive reaction from passengers as they passed through the coaches. I very pleasant HP chap gave me a tablet to try. It crashed as soon as I touched it. This page is printed from the "Coffee Shop" forum at http://gwr.passenger.chat which is provided by a customer of Great Western Railway. Views expressed are those of the individual posters concerned. Visit www.gwr.com for the official Great Western Railway website. Please contact the administrators of this site if you feel that content provided contravenes our posting rules ( see http://railcustomer.info/1761 ). The forum is hosted by Well House Consultants - http://www.wellho.net |