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Title: "I^m a Great Westerner" campaign re-launched Post by: Chris from Nailsea on November 04, 2013, 18:36:17 From the First Great Western press release:
Quote Train operator First Great Western has today [Monday 4 November] re-launched its multimillion pound campaign to promote leisure travel across the South West. Focusing on crisp coastal walks, Christmas markets and idyllic countryside escapes on the Great Western network, the campaign will run between November and December. First Great Western Head of Marketing Philip Edgerton said: ^We at First Great Western are extremely lucky to have the region that we serve. Not only do we have some of the most beautiful coastline in the country, but we also have some of its most vibrant cities. What better way to prepare for your Christmas shopping crusade, or weekend away from hustle and bustle, than to jump on board a train and relax and let us keep you moving and help create some magical seasonal memories." Created by Edinburgh based The Leith Agency, the 10 stunning visuals and radio adverts draw on the romanticism of wintry days out and weekends away. The visual campaign will appear on billboards, at stations, on the underground, in the press, as well as online, while the radio advert will be played across London stations, stating: ^I love the beach in winter, the crunch of frosty sand, ^Layers of knit wear, a low winter sun and the cold air on my face. ^Then we hit the high street in Truro and start feeling festive in no time, ^As the fairy lights twinkle, we hunt for pressies in the Christmas market. ^Then pile indoors for some mulled wine to warm us up. And all of this is just a train ride away. ^Well, it is if you^re a Great Westerner.^ Title: Re: "I^m a Great Westerner" campaign re-launched Post by: devon_metro on November 04, 2013, 21:28:21 "the crunch of frosty sand"
Not something i've ever experienced... Title: Re: "I^m a Great Westerner" campaign re-launched Post by: Chris from Nailsea on November 05, 2013, 22:55:49 Hmm. Hopefully, the new "I'm a Great Westerner" poster campaign won't include shockers like this:
(http://imageshack.com/scaled/800x600/706/d6zk.jpg) :o ::) Title: Re: "I^m a Great Westerner" campaign re-launched Post by: thetrout on November 06, 2013, 04:46:13 I spluttered the first time I read that one and I just spluttered again now...!
That one certainly went down well with the younger train riders ;D :P :-X Title: Re: "I^m a Great Westerner" campaign re-launched Post by: Chris from Nailsea on November 06, 2013, 10:03:48 As you can tell, I could barely keep the camera steady, such was my shock! ;D
Title: Re: "I^m a Great Westerner" campaign re-launched Post by: onthecushions on November 06, 2013, 19:32:22 "Philip Edgerton said: ^We at First Great Western are extremely lucky to have the region that we serve." ....and vice versa? OTC Title: Re: "I^m a Great Westerner" campaign re-launched Post by: thetrout on November 06, 2013, 19:43:12 Mind if I put the picture on my Facebook Chris?? :)
Title: Re: "I^m a Great Westerner" campaign re-launched Post by: Chris from Nailsea on November 06, 2013, 20:17:21 No, young trout, I've no objections at all: please do so! ;)
Title: Re: "I^m a Great Westerner" campaign re-launched Post by: broadgage on November 17, 2013, 14:39:42 Customers enjoying the "scenary" might perhaps enjoy a freshly prepared "blaguette" from the chef at the same time !
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