Great Western Coffee Shop

Sideshoots - associated subjects => The West - but NOT trains in the West => Topic started by: grahame on February 07, 2015, 11:25:56



Title: Branding - what tickles your fancy?
Post by: grahame on February 07, 2015, 11:25:56
As well as "rail stuff", I'm involved with other community activities such as the Melksham Community Campus that's being built over the next couple of years by Wilsthire Council - on the COB (Community Operations Board) which has a veneer of input into localising the process.

Which of these six do you think is suitable for the branding / signs, which not, and which don't you mind about.   Answers by Monday (I only got the artwork yesterday!) and due to panic I'm posting it a bit wide ... More at:

http://www.wellho.net/mouth/4418_Melksham-Community-Campus-which-of-these-potential-signs-do-you-like-.html

1. (http://www.wellho.net/pix/clogo_1.jpg)

2. (http://www.wellho.net/pix/clogo_2.jpg)

3. (http://www.wellho.net/pix/clogo_3.jpg)

4. (http://www.wellho.net/pix/clogo_4.jpg)

5. (http://www.wellho.net/pix/clogo_5.jpg)

6. (http://www.wellho.net/pix/clogo_6.jpg)

Answers here , or by p.m. or by email (graham@wellho.net) if you're not a member just a guest on the forum.   If you get in touch and I don't know you, please let me know any connection with Wiltshire / Melksham so we can give your input due weight.


Title: Re: Branding - what tickles your fancy?
Post by: Andrew1939 from West Oxon on February 07, 2015, 11:44:51
Number 5 does have a connection between the main heading that includes "Community" by showing symbolically some people. I cannot quite see why trees should be included or as in no. 1 , a bridge, so my vote would be for No. 5.


Title: Re: Branding - what tickles your fancy?
Post by: Worcester_Passenger on February 07, 2015, 12:21:16
I agree.

I'm a tad confused by the idea of educating the local milk churns. If you go for that one, then you'll get publicity, but not necessarily of the right kind.


Title: Re: Branding - what tickles your fancy?
Post by: IndustryInsider on February 07, 2015, 12:35:10
5 for me too!


Title: Re: Branding - what tickles your fancy?
Post by: ChrisB on February 07, 2015, 13:05:48
Yup, 5 for me too


Title: Re: Branding - what tickles your fancy?
Post by: Phil on February 07, 2015, 15:34:52
3 for me


Title: Re: Branding - what tickles your fancy?
Post by: Chris from Nailsea on February 07, 2015, 20:51:10
Hmm. The insertion of the 'trees and river' image within the text in 3 seems a bit fiddly to me: I vote for 5, as that 'community' image leaves the text clear and balances the Wiltshire Council logo on the right.


Title: Re: Branding - what tickles your fancy?
Post by: grahame on February 11, 2015, 09:45:01
Many thanks for the inputs /  there have been several dozen comments overall through various places, but no one outright "wow" offering.   I intentionally gave no background to where each had come from - but I have now followed up at http://melksh.am/4423 ... we'll see what tonight's Area Board of counsellors elected to represent us make of the choices, and I hope we end up with something good and supported.


Title: Re: Branding - what tickles your fancy?
Post by: lordgoata on February 11, 2015, 09:54:23
Bit late, but #3 for me.

Whilst the logic of the "people" shapes in #5 makes sense for community, I find the trees more welcoming and the layout of #5 with the people shapes above the M just looks plain clumsy to me. Why #3 and not #4? The stylised trees look simple (and will scale well), the "real" tree looks overly complex and will not scale so well!

#3 just looks the most balanced to me.


Title: Re: Branding - what tickles your fancy?
Post by: The Tall Controller on February 11, 2015, 22:52:31
3 please!

5 is too heavy on the M.


Title: Re: Branding - what tickles your fancy?
Post by: bobm on February 11, 2015, 23:10:23
Just worth considering what each offering looks like in black and white.  Even in the age of relatively cheap colour printers, people will still render them on a monochrome laser.



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