Great Western Coffee Shop

All across the Great Western territory => Fare's Fair => Topic started by: grahame on June 26, 2016, 19:04:15



Title: Leisure marketing with the older generation in mind
Post by: grahame on June 26, 2016, 19:04:15
Double sided A4 handout ... draft.     Can you spot anything vital that I've missed off?

http://atrebatia.info/flyoldie.pdf


Title: Re: Leisure marketing with the older generation in mind
Post by: John R on June 26, 2016, 20:13:12
Just a couple of typos to mention. I presume you meant "can't see the screen" when talking about penalty fares? Also close by there's a reference to shorted journeys, when it should be shorter.

Maybe Bath Spa merits a mention too?


Title: Re: Leisure marketing with the older generation in mind
Post by: grahame on June 26, 2016, 20:32:28
Just a couple of typos to mention. I presume you meant "can't see the screen" when talking about penalty fares? Also close by there's a reference to shorted journeys, when it should be shorter.

Maybe Bath Spa merits a mention too?

Typos noted and to be fixed - thanks.

Bath is easily reachable from Melksham by direct bus - one of the few routes that runs evenings and Sundays too;  I would rather people use that than push the to the train for that particular trip. Good thought though ...



Title: Re: Leisure marketing with the older generation in mind
Post by: 81F on June 26, 2016, 22:07:17
Just noticed one more typo:

individual advise on ticketing   should be individual advice on ticketing 

advise = verb; advice = noun.

Well, you did invite . . . :)


Title: Re: Leisure marketing with the older generation in mind
Post by: eightf48544 on June 27, 2016, 10:26:23
Should you put information about changes for Destinations like Oxford (2?), London  and Bristol etc.?


Title: Re: Leisure marketing with the older generation in mind
Post by: grahame on June 27, 2016, 10:57:29
Further points noted and fixed, thanks ... and Bath Spa reconsidered too.    Fresh upload at
http://atrebatia.info/flyoldie.pdf



Title: Re: Leisure marketing with the older generation in mind
Post by: eightf48544 on June 27, 2016, 15:41:01
Reply still think you should put change information against individual destinations where applicable. People may not know a station is beyond Westbury Swindon etc. Also aren't there different fares for via Trowbridge and via Chippenham to Bath and Bristol?

For the future bimodes make the Bradford North Curve look more viable with diesel Chippenham Bath. You could then have an hourly (1/2 hour peak) stopper running Bristol stations to Swindon, Didcot Reading, Padd. Would give direct trains West from Melksham.


Title: Re: Leisure marketing with the older generation in mind
Post by: grahame on June 28, 2016, 20:01:16
Reply still think you should put change information against individual destinations where applicable. People may not know a station is beyond Westbury Swindon etc. Also aren't there different fares for via Trowbridge and via Chippenham to Bath and Bristol?

Fares via Trowbridge and Chippenham are - thank goodness - the same.   And the text now states that changes are usually needed except for Swindon, Chippenham and Trowbridge.  Putting in where changes are was contemplated but gets complicated and longwinded

Quote
For the future bimodes make the Bradford North Curve look more viable with diesel Chippenham Bath. You could then have an hourly (1/2 hour peak) stopper running Bristol stations to Swindon, Didcot Reading, Padd. Would give direct trains West from Melksham.

Different subject  ;D ;D - other thread?


Title: Re: Leisure marketing with the older generation in mind
Post by: grahame on June 28, 2016, 20:07:16
New release ... Graphic presentation added ... http://atrebatia.info/flyoldie.pdf


Title: Re: Leisure marketing with the older generation in mind
Post by: TonyK on June 28, 2016, 21:08:47
Is it right that it is £11.10 return to BRI, but only £9.30 to CFN? The CFN ticket will let you through the barrier at BRI, won't it? I often buy a return from SRD (or did - must remember I'm retired) but left the station on the way home at BRI. The gate would accept my ticket, open, and return it to me.

Edit: I've checked, and it's true!


Title: Re: Leisure marketing with the older generation in mind
Post by: Chris from Nailsea on June 28, 2016, 23:24:53
I'm just delighted to have a station code named after me.  :o

Chris From Nailsea.  ;D


Title: Re: Leisure marketing with the older generation in mind
Post by: grahame on June 29, 2016, 05:57:35
The Clifton Down fare is valid from 08:59, but you have to wait until 09:29 to use the Bristol Temple Meads fare. Severn Beach line fares to/from stations beyond the line are all over the place; I seem to recall other instances where they are very expensive. For the purpose of this leaflet, I have stuck with standard fares but then encouraged the use of Groupsave and Railcards, and I have quoted off peak example times for which those tickets are valid.



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