Great Western Coffee Shop

All across the Great Western territory => Across the West => Topic started by: devonexpress on February 09, 2018, 18:29:47



Title: GWR Sponsors ITV West country Weather
Post by: devonexpress on February 09, 2018, 18:29:47
Does anyone know why every time GWR appears on the west country news, good, bad or otherwise its advert sponsoring the weather is pulled and the play some sort of jingle instead?


Title: Re: GWR Sponsors ITV West country Weather
Post by: trainer on February 09, 2018, 22:56:13
All commercial TV channels have to clearly demarcate content so there is no confusion between advertisements and (in this case) news. I assume the fact that the sponsorship segments appear as part of the bulletin it is felt that they should be pulled lest their be any confusion.


Title: Re: GWR Sponsors ITV West country Weather
Post by: devonexpress on February 10, 2018, 22:48:22
All commercial TV channels have to clearly demarcate content so there is no confusion between advertisements and (in this case) news. I assume the fact that the sponsorship segments appear as part of the bulletin it is felt that they should be pulled lest their be any confusion.

Thanks for the info


Title: Re: GWR Sponsors ITV West country Weather
Post by: broadgage on February 10, 2018, 23:41:01
Advert "Here is the West country weather report, sponsored by GWR"

News "Trains to the West country are seriously disrupted by weather"

One might see a possibility of confusion.


Title: Re: GWR Sponsors ITV West country Weather
Post by: RichardB on February 16, 2018, 16:07:37
This sponsorship dates all the way back to Wessex Trains.


Title: Re: GWR Sponsors ITV West country Weather
Post by: didcotdean on February 16, 2018, 17:30:02
The GWR sponsorship of the Meridian weather forecasts is much more recent. Although what the people in Kent, East Sussex and the Isle of Wight make of it might be another matter.



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