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All across the Great Western territory => Across the West => Topic started by: bobm on February 23, 2018, 11:46:45



Title: GWR - Rail Business of the Year
Post by: bobm on February 23, 2018, 11:46:45
From the Railway Gazette (http://www.railwaygazette.com/news/business/single-view/view/gwr-leads-the-pack-at-20th-rail-business-awards.html)

Quote
UK: Great Western Railway was announced as Rail Business of the Year and ScotRail Alliance Managing Director Alex Hynes was named Industry Leader of the Year at the 20th Rail Business Awards.

Hosted by Railway Gazette at London’s Hilton hotel on Park Lane on February 22, the event bought together around 600 senior executives and industry experts from across the UK rail sector. The 20th anniversary awards were presented by TV and radio celebrity Sandi Toksvig.

‘Once again, these awards have highlighted the contribution made by so many individuals and companies throughout the UK rail industry, who put a huge amount of effort, vision and skill into developing their business and serving their customers’, said Railway Gazette Editor-in-Chief Chris Jackson. ‘These awards have become a highlight of the industry calendar, providing a valuable opportunity to pay tribute to all the hard work that goes on across the UK rail sector, day in, day out.’

In awarding GWR the coveted title of Rail Business of the Year, the judges said the operator had shown ‘incredible versatility and resilience through a very difficult period', despite the disruption caused by electrification and upgrading works. GWR also won the Rolling Stock Excellence award for bringing into service its Class 387 EMUs on Thames Valley commuter services, and the Safety & Security Excellence award for a partnership project to reduce anti-social behaviour on the Severn Beach branch.

Chiltern Railway won Train Operator of the Year for completing and launching its new route to Oxford, as well as its consistently strong performance and high levels of customer satisfaction.

ScotRail Alliance Managing Director Alex Hynes was named Industry Leader of the Year, while the alliance’s Head of Integrated Control, Mark Ilderton, took the award for Young Professional of the Year.


Title: Re: GWR - Rail Business of the Year
Post by: JayMac on February 23, 2018, 11:48:33
I don't use the Severn Beach Line any more.

Just saying...   ;)


Title: Re: GWR - Rail Business of the Year
Post by: ray951 on February 23, 2018, 12:15:33
I assume they didn't ask any actual passengers in determining this award.
They should have asked those on
Cotswold Line
Didcot - Oxford shuttles
Last saturday on the HSS services
Severn Beach line
etc. etc.

They might have got a different response.


Title: Re: GWR - Rail Business of the Year
Post by: broadgage on February 23, 2018, 12:21:42
Well GWR have done better than Southern, or GTR.


Title: Re: GWR - Rail Business of the Year
Post by: johnneyw on February 23, 2018, 12:50:20
Hmm, these types of back slapping awards are a bit rich, you might as well have 'Mugger of the Year' award.

An award for Severn Beach line for measures against anti social behavior? It didn't have that much, unless it referred to the school kids on the Hogwarts services. The delays, early turnbacks and cancellations that are still rife can be considered, at the very least, antisocial.


Title: Re: GWR - Rail Business of the Year
Post by: TaplowGreen on February 23, 2018, 15:25:58
The whole thing is worthy of a Monty Python sketch.


...."the judges said the operator had shown ‘incredible versatility and resilience through a very difficult period".


..........clearly drinks were being served to the judges from very early in the day.

 ::)


Title: Re: GWR - Rail Business of the Year
Post by: martyjon on February 23, 2018, 17:03:41
.... And the award for the INVISIBLE RAILMAN OF 2018 goes to MMAAAARRRRRRRRK HOPWOOD, I see he condescended to crawl out of the woodwork to sup a glass of champers in celebration.


Title: Re: GWR - Rail Business of the Year
Post by: Timmer on February 23, 2018, 17:52:34
A reward for failure. Talk about rubbing your long suffering passengers noses in it. There is nothing to celebrate on GWR. The rail industry is a sick joke the way it awards itself whilst providing such a shoddy service and should be a bit more humble.


Title: Re: GWR - Rail Business of the Year
Post by: Worcester_Passenger on February 23, 2018, 18:05:50
I think that this award is sick. On the Cotswold line, on the day that the award was presented

05:12 Paddington - Moreton  and return working
07:10 Moreton - Paddington : a Turbo instead of the advertised HST/IET
08:21 Paddington - Hereford : cancelled after Shrub Hill (and 19 late there) due to no crew
12:09 Hereford - Paddington : cancelled as far as Shrub Hill due to no crew
12:21 Paddington - Shrub Hill : cancelled after Evesham (and 43 late there) due to signals
13:22 Paddington - Foregate Street : 67 late and gave up at Shrub Hill due to signals
14:21 Paddington - Foregate St : 40 late and gave up at Shrub Hill due to signals
15:22 Paddington - Malvern : a Turbo instead of the advertised HST/IET
15:22 Shrub Hill - Paddington : cancelled as far as Evesham due to signals. 25 late into Paddington.
15:51 Foregate Street - Paddington : strated from Shrub Hill due to signals. 63 late into Paddington.
15:52 Paddington - Moreton : cancelled after Oxford (and 39 late there) due to "late running"
16:22 Paddington - Malvern : cancelled throughout due to no crew
17:26 Foregate St - Paddington : started from Shrub Hill.
17:38 Moreton - Paddington : started from Oxford due to signals
17:52 Paddington - Shrub Hill : a Turbo instead of the advertised HST/IET
18:22 Paddington - Hereford : 32 late
18:34 Malvern - Paddington : a Turbo instead of the advertised HST/IET
19:42 Malvern - Paddington : cancelled throughout due to no crew
20:59 Foregate St - Paddington : a Turbo instead of the advertised HST/IET

If this is what happens with the "Rail business of the year" then God help the others.


Title: Re: GWR - Rail Business of the Year
Post by: charles_uk on February 23, 2018, 20:12:04
You can add to the above 15:22 Paddington to Great Malvern (and return) a Turbo instead of the advertised HST/IET


Title: Re: GWR - Rail Business of the Year
Post by: chuffed on February 23, 2018, 21:20:02
How about an award for Chris B for sticking up for GWR when everyone else is shouting him down ?


Title: Re: GWR - Rail Business of the Year
Post by: TaplowGreen on February 23, 2018, 22:27:11
How about an award for Chris B for sticking up for GWR when everyone else is shouting him down ?

Nice idea.......but Ooooooooos gunna pay for it? 😉


Title: Re: GWR - Rail Business of the Year
Post by: martyjon on February 24, 2018, 08:17:15
.... And the award for the INVISIBLE RAILMAN OF 2018 goes to MMAAAARRRRRRRRK HOPWOOD, I see he condescended to crawl out of the woodwork to sup a glass of champers in celebration.


.... Now for the ancillary awards, I call upon Mr. Mark Hopwood to present to the judges of the Rail Business of the Year their free rail passes for travel on GWR services for the forthcoming 12 months. .... ;D


Title: Re: GWR - Rail Business of the Year
Post by: grahame on February 24, 2018, 08:32:05
OK folks ... point made. 

I note that we're far from alone in having problems at the moment - looking at Southern and Northern groups that fulfil some of the functions of our Western one, and even in Scotland ...

Were a problem to be purely in one franchise, logic would be to blame it mostly on something specific to that franchise. But where problems exist in so many places, and with different franchise operators, much more we should look at common factors such as their common suppliers and / or the system and environment they work in, including customer expectations.


Title: Re: GWR - Rail Business of the Year
Post by: martyjon on February 24, 2018, 08:44:43
OK folks ... point made. 

I note that we're far from alone in having problems at the moment - looking at Southern and Northern groups that fulfil some of the functions of our Western one, and even in Scotland ...

Were a problem to be purely in one franchise, logic would be to blame it mostly on something specific to that franchise. But where problems exist in so many places, and with different franchise operators, much more we should look at common factors such as their common suppliers and / or the system and environment they work in, including customer expectations.


Accepted Grahame, but haven't the judges enough guts to make 'No Award' for this year rather than making a mockery of the award.

Thats my final comment on this subject.


Title: Re: GWR - Rail Business of the Year
Post by: Visoflex on February 24, 2018, 08:57:38
And it's not even 1st April!


Title: Re: GWR - Rail Business of the Year
Post by: Andy on February 24, 2018, 09:34:26
What are the chances of the award presentation ceremony being cancelled due to shortage of white collar crew to receive it?


Title: Re: GWR - Rail Business of the Year
Post by: chuffed on February 24, 2018, 09:39:57
Sometimes it seems that the more derisory we are of GWR, the more contemptuous
they are, of us ! :(


Title: Re: GWR - Rail Business of the Year
Post by: grahame on February 24, 2018, 09:51:24
Sometimes it seems that the more derisory we are of GWR, the more contemptuous
they are, of us ! :(

And I really can't blame them for that ... works the other way too.  The more respect and constructive feedback and help we give them, the more respect and constructive help they give us.  Not saying we couldn't do with more constructive help - far too often they can be very frustrating to deal with ... but there are some real gems of feedback and the odd tiny change that can make a big difference.


Title: Re: GWR - Rail Business of the Year
Post by: TaplowGreen on February 24, 2018, 10:04:09
Sometimes it seems that the more derisory we are of GWR, the more contemptuous
they are, of us ! :(

And I really can't blame them for that ... works the other way too.  The more respect and constructive feedback and help we give them, the more respect and constructive help they give us.  Not saying we couldn't do with more constructive help - far too often they can be very frustrating to deal with ... but there are some real gems of feedback and the odd tiny change that can make a big difference.

Respect is earned, not given.


Title: Re: GWR - Rail Business of the Year
Post by: broadgage on February 24, 2018, 11:17:53
OK folks ... point made. 

I note that we're far from alone in having problems at the moment - looking at Southern and Northern groups that fulfil some of the functions of our Western one, and even in Scotland ...

Were a problem to be purely in one franchise, logic would be to blame it mostly on something specific to that franchise. But where problems exist in so many places, and with different franchise operators, much more we should look at common factors such as their common suppliers and / or the system and environment they work in, including customer expectations.

Yes, infrastructure faults are generally down to network rail as are the electrification delays.
The new trains are not proving a complete success, but were largely specified by DaFt.
Industrial disputes are arguable either way.

So a fair bit of the problems are not the fault of GWR, and broadly similar arguments apply to other franchises.

However some of the problems do seem to me to be the fault of GWR. Failure to reply in a timely fashion to correspondence for example.
I also blame GWR for failing to recruit and retain enough staff, despite the statement by a respected member that GWR have met their franchise requirements in this respect.
I certainly blame GWR for a costly advertising campagain that raises customer expectations even further beyond what is actually delivered.

And finally I don't mind GWR taking a bit of reputational damage for things are not in fact their fault, because they have routinely implied that THEY are funding the new trains and the electrification works.


Title: Re: GWR - Rail Business of the Year
Post by: devonexpress on February 26, 2018, 21:15:20
OK folks ... point made. 

I note that we're far from alone in having problems at the moment - looking at Southern and Northern groups that fulfil some of the functions of our Western one, and even in Scotland ...

Were a problem to be purely in one franchise, logic would be to blame it mostly on something specific to that franchise. But where problems exist in so many places, and with different franchise operators, much more we should look at common factors such as their common suppliers and / or the system and environment they work in, including customer expectations.

Yes, infrastructure faults are generally down to network rail as are the electrification delays.
The new trains are not proving a complete success, but were largely specified by DaFt.
Industrial disputes are arguable either way.

So a fair bit of the problems are not the fault of GWR, and broadly similar arguments apply to other franchises.

However some of the problems do seem to me to be the fault of GWR. Failure to reply in a timely fashion to correspondence for example.
I also blame GWR for failing to recruit and retain enough staff, despite the statement by a respected member that GWR have met their franchise requirements in this respect.
I certainly blame GWR for a costly advertising campagain that raises customer expectations even further beyond what is actually delivered.

And finally I don't mind GWR taking a bit of reputational damage for things are not in fact their fault, because they have routinely implied that THEY are funding the new trains and the electrification works.

Track/signal issues are down to Network Rail's poor management. IET/HST short formed trains is due to more trains being sent off lease when we really need them, GWR have lost quite a few 150/1 and 2 or 3 HST sets recently, all down to the DFT who seems to be throwing every resource at Northern Rail to shut them up(apart from the HSTs). We then have the IET's which are slowly being introduced and lack of staff familiarity being the main issue(don't forget most drivers are having to update themselves from trains built 41 years ago where there was very little electronics)

We also have the fact that most of the 150s/165/166s are knackered and could either do with brand new engines or in some cases ideally complete replacement, things take time to bed in but my only surprise is that the Severn Beach branch is still having issues.


Title: Re: GWR - Rail Business of the Year
Post by: martyjon on April 08, 2018, 08:42:02
OK folks ... point made. 

I note that we're far from alone in having problems at the moment - looking at Southern and Northern groups that fulfil some of the functions of our Western one, and even in Scotland ...

Were a problem to be purely in one franchise, logic would be to blame it mostly on something specific to that franchise. But where problems exist in so many places, and with different franchise operators, much more we should look at common factors such as their common suppliers and / or the system and environment they work in, including customer expectations.


Accepted Grahame, but haven't the judges enough guts to make 'No Award' for this year rather than making a mockery of the award.

Thats my final comment on this subject.

Not quite, whilst travelling home yesterday from Taunton by car, rail travel too unreliable these days, the Beeb news broadcast was reporting the grovelling apology the promoters of the whole event were making for including a "tawdry sex comedy" and "a fake terrorist incident" scenes in the evenings entertainment. Mark Carne was reported as saying that Network Rail would be handing back their award to the organisers.

If Mark Hopwood had a conscience he too would be handing back GWR's award saying, "We didn't deserve it".


Title: Re: GWR - Rail Business of the Year
Post by: bobm on April 08, 2018, 08:59:33
From the Standard (https://www.standard.co.uk/news/transport/boss-of-rail-awards-forced-to-apologise-after-ceremony-featured-mock-terror-stunt-on-the-anniversary-a3808146.html)

Quote
Organisers of a major rail industry awards have been forced to apologise after the ceremony featured a mock terror attack that guests called "appalling".

The UK Rail Industry Awards, hosted by comedian Rufus Hound in Battersea, was held on the first anniversary of the Westminster Bridge terror attack.

Rail staff and other transport officials were on the frontline responding to terrorist attacks in the past year with the British Transport Police attending the aftermath of the Westminster atrocity.

Bosses issued a grovelling apology for the performance including spoof terror stunt as well as women dressed in provocative leather outfits.

Toby Rackliff, who attended, vented his outrage on Twitter writing: "Providing a fake terrorist attack as 'entertainment' in year following #LondonBridge & #MENArena tragedies, which saw huge acts of courage & compassion by @BTP & #railstaff, shows (at best) crass insensitivity & an appalling error of judgment by @UKRIAnews & @rtmnews."

A rail source meanwhile told the Times: "They had simulated terrorist attack with people coming down from the ceiling. The host made some crude jokes that were really derogatory towards women and other attendees."

According to the Times, Network Rail and Chiltern Railways returned awards in protest at the entertainment.

Simon Rennie, general manager at the National Training Academy for Rail (NTAR), which won the award for apprenticeship development, meanwhile wrote in Rail Technology Magazine: "Re-enacting terrorism allied to foul-mouthed hosting encapsulated violence, bullying, placing individuals under duress and crass gender-stereotyping."

On the night of the awards, as the show progressed, guests took to Twitter to call it "weird" and "ridiculous".

"Things just got weird," wrote one attendee while another said: "Ridiculous start of the show. Unnecessary gimmicks ... Not good."

Roy Rowlands, managing director of the event, wrote in a statement that he was "very sorry" for the "poor judgment" that led to the "inappropriate" entertainment.

We will live with the pain every day, Westminster attack survivors say

He said: "I can assure you that this content was most certainly not in the script and does not reflect the values and opinions of UKRIA, Rail Technology Magazine and its owners and employees of Cognitive Publishing Ltd.

"Formal complaints have been issued to both the host and the stunt performers expressing our deep concerns."

He added: "I’m saddened that we have unwillingly subjected our guests and ourselves with the views of 'tawdry performers' that neither you nor we believe in or condone."

The fee paid for the act will be returned and given to funds set up for the London Westminster Bridge attack, Manchester Arena attack and women's rights charity the Fawcett Society.


Title: Re: GWR - Rail Business of the Year
Post by: Timmer on April 08, 2018, 09:01:48
You couldn’t make it up.

I fully expect GWR will return their award too.

What a disgraceful performance all round from the ceremony itself and the undeserving awards handed out.


Title: Re: GWR - Rail Business of the Year
Post by: JayMac on April 08, 2018, 15:05:41
The apologies in full from the event organiser, Roy Rowlands, Managing Director at Cognitive Publishing, publishers of Rail Technology Magazine:

http://www.railtechnologymagazine.com/Rail-News/ukria-2018-apology-statement

An MD taking full responsibility for his, and his company's failings. Perhaps the MD of the rail business of the year could learn a thing or two...


Title: Re: GWR - Rail Business of the Year
Post by: TaplowGreen on April 08, 2018, 15:13:43
The apologies in full from organisers, Rail Technology Magazine:

http://www.railtechnologymagazine.com/Rail-News/ukria-2018-apology-statement

Perhaps the most telling comment;

"How come no-one said anything at the time?"

...............amazing what a cheap gong & a few gallons of Corporate champagne can make some people overlook........


Title: Re: GWR - Rail Business of the Year
Post by: IndustryInsider on April 08, 2018, 15:26:31
Rufus Hound is certainly not who you’d invite to host an awards ceremony if you wanted to play it safe.


Title: Re: GWR - Rail Business of the Year
Post by: broadgage on April 08, 2018, 15:56:38
Does anyone know, how realistic was the "fake terrorist incident" ?
It would have been unfortunate if someone believed it to be an actual attack, and killed one of the "terrorists" perhaps by battering them with furniture or a fire extinguisher.
In an ACTUAL attack such actions would be considered heroic.


Title: Re: GWR - Rail Business of the Year
Post by: TaplowGreen on April 08, 2018, 16:00:33
Rufus Hound is certainly not who you’d invite to host an awards ceremony if you wanted to play it safe.

He seems to spend his "career" issuing apologies which are almost as frequent as GWRs and approaching the same level of sincerity.

Here's another little gem.............

https://www.youtube.com/watch?v=VvR8JfBUakk


Title: Re: GWR - Rail Business of the Year
Post by: Timmer on April 08, 2018, 16:25:43
You couldn’t make it up.

I fully expect GWR will return their award too.

What a disgraceful performance all round from the ceremony itself and the undeserving awards handed out.
Just to clarify and correct:

GWR won Rail Business of the Year at the Rail Business Awards held on Feb 22nd. What’s being discussed today is the UKRIA ceremony which was held on March 22nd.

Apologies for any confusion and happy to clarify this.

Still think GWR should hand their award back though. Just ask anyone who has to travel GWR lond distance services on weekends and Bank Holidays at the moment and you will find plenty who will agree.


Title: Re: GWR - Rail Business of the Year
Post by: TaplowGreen on April 08, 2018, 20:19:49
Damn! I guess it's easy to get confused with all these prestigious awards GWR keep receiving! 😂


Title: Re: GWR - Rail Business of the Year
Post by: Timmer on April 08, 2018, 20:29:19
Damn! I guess it's easy to get confused with all these prestigious awards GWR keep receiving! 😂
Indeed, so much so that Rail Business Awards hosted by Railway Gazette tweeted yesterday that the event we’re discussing is in no way related to their awards.


Title: Re: GWR - Rail Business of the Year
Post by: grahame on February 27, 2019, 20:46:31
2019 awards announced - GWR Press Release (https://www.gwr.com/about-us/media-centre/news/2019/february/great-western-railway-and-network-rail-win-top-rail-accolade)

Quote
Great Western Railway and Network Rail win top rail accolade

Wednesday 27th February 2019

Great Western Railway has scooped two top prizes at this year’s Rail Business Awards, the industry’s most recognised awards scheme.

Shortlisted in a massive eight categories, GWR and Network Rail have been named as the Rail Team of the Year for their Western Alliance partnership.

The train operator also grabbed the award for Marketing and Communications Excellence for their much admired Famous Five advertising campaign.

Speaking after the awards dinner at the London Hilton on Park Lane, GWR Commercial Development Director Matthew Golton said:

 “After three years of building up our alliance with Network Rail, recognising what we can achieve and how best to work together to deliver for all of our customers across the route, I am delighted that this work has been acknowledged in this way.

 “I am also thrilled for our Marketing team being recognised for the Famous Five campaign; and not least being highly commended for our apprentice scheme, and Customer Service Excellence for delivering the Royal Wedding.”

And SWR press release (https://www.southwesternrailway.com/other/news-and-media/news/2019/february/south-western-railway-success-at-business-rail-awards)

Quote
South Western Railway was honoured at the 21st Rail Business Awards (RBA) on Thursday 21 February for its staff’s hard work and contribution to improving the rail industry for passengers.

Stephen Head, Head of Employee Relations, won ‘Young Professional of the Year’, while 80-year-old Don Buckley received a ‘Lifetime Achievement’ award for his 65 years’ service at Waterloo station. SWR was also ‘Highly Commended’ for its planning and delivery of last year’s Royal Wedding and for Jenny Saunders, Head of Stations and Revenue Protection, in the ‘Women in Rail’ category.

Stephen’s drive and passion for the rail industry has helped the franchise through a period of near unprecedented change.


Title: Re: GWR - Rail Business of the Year
Post by: IndustryInsider on February 27, 2019, 22:50:58
All richly deserved!  ::)


Title: Re: GWR - Rail Business of the Year
Post by: Reading General on February 27, 2019, 23:20:21
Industry awards are the scourge of all public transport. Companies giving themselves a pat on the back for receiving good marks from some nonsensical survey company. More effort is put into pleasing those doing the survey rather than pleasing those attempting to use the service provided. Image to those beyond the user seems to be the priority. The awards simply give the companies something to point at when they are criticised.
"We're better than the others" we could be told.
"But i'm not using the others, I'm using yours and it doesn't work"
U.S Business school rubbish like this doesn't work where public transport is concerned.

Cheers


Title: Re: GWR - Rail Business of the Year
Post by: Timmer on February 28, 2019, 06:03:54
For what it’s worth, who won the coveted Rail Business of the Year award?


Title: Re: GWR - Rail Business of the Year
Post by: NickB on February 28, 2019, 06:55:28
For what it’s worth, who won the coveted Rail Business of the Year award?

Southern.
Didn’t you know it’s all more ironic than Alanis Morrisette could ever have believed possible??
The Fat Controller from Thomas the Tank Engine won ‘Slimmer Of The Year’!

😉


Title: Re: GWR - Rail Business of the Year
Post by: TaplowGreen on February 28, 2019, 07:24:38
For what it’s worth, who won the coveted Rail Business of the Year award?

Southern.
Didn’t you know it’s all more ironic than Alanis Morrisette could ever have believed possible??
The Fat Controller from Thomas the Tank Engine won ‘Slimmer Of The Year’!

😉

The award was to be presented by Ivor the Engine, but due to the excessive consumption of hospitality at the buffet, he found himself caught short (formed).


Title: Re: GWR - Rail Business of the Year
Post by: grahame on February 28, 2019, 08:29:35
Industry awards are the scourge of all public transport. Companies giving themselves a pat on the back for receiving good marks from some nonsensical survey company. More effort is put into pleasing those doing the survey rather than pleasing those attempting to use the service provided. Image to those beyond the user seems to be the priority. The awards simply give the companies something to point at when they are criticised.
"We're better than the others" we could be told.
"But i'm not using the others, I'm using yours and it doesn't work"
U.S Business school rubbish like this doesn't work where public transport is concerned.

Cheers

I used to be totally in agreement with you.  Now I'm not quite so sure but it very much depends on how the awards are entered and evaluate - so I'm talking personal experience of other awards - the ACoRP ones and RailFuture ones.

Looking at ACoRP ...

* The writing up of the entries in the first place (I did a number of these as Community Rail Officer) really gets you thinking about what you are doing - a strong nudge to encourage you to remember the Community Rail ethos, and look and see how others see you too.

* The shortlisting process - for those who are shortlisted - helps provide motivational input for the volunteers, and local press and publicity opportunities for an organisation that's designed around getting people who don't know about their local train service to hear about it and use it

* The big gala dinner is a chance to say "Thank You" to key members of the volunteer team - motivational again, publicity again, and there are also opportunities offered (and enthusiastically taken up by many) to see the best of community rail in the geographic area where the dinner is held.

Last year, while I was Community Rail Officer for TransWilts, I submitted two entries on their behalf - both shortlisted, but neither was placed.  And I know that the new CRO has been instructed to make entries this year; the hope is that with TransWilts' new "increased effectiveness" they'll get some sort of gong this year.  I also put in an entry for the Coffee Shop project to inform the GW Franchise consultation process, and we managed to get short listed and third placed.  And that has done wonders for Coffee Shop visibility in those places where we really need to be visible for 'political' reasons - behind the scenes it's far better to take to someone in "Whitehall" or Huddersfield and have them already know about the Coffee Shop than have to start explaining every time.  With so much change at the Coffee Shop in the current 'cycle', I would be strongly in favour of making an appropriate entry or two this year to continue the networking visibility.

Now - how much of my logic applies to National Rail Business of the Year, I question.  Most of them are so big that the awards are more an unnoticed drop in the bucket of business direction than the tool that the ACoRP one is to have participants take a look at themselves, motivate their teams, and generate publicity for their services


Title: Re: GWR - Rail Business of the Year
Post by: TonyK on February 28, 2019, 17:40:24
2019 awards announced - GWR Press Release (https://www.gwr.com/about-us/media-centre/news/2019/february/great-western-railway-and-network-rail-win-top-rail-accolade)

Quote
Great Western Railway and Network Rail win top rail accolade

Wednesday 27th February 2019

Great Western Railway has scooped two top prizes at this year’s Rail Business Awards, the industry’s most recognised awards scheme.

Shortlisted in a massive eight categories, GWR and Network Rail have been named as the Rail Team of the Year for their Western Alliance partnership.

The train operator also grabbed the award for Marketing and Communications Excellence for their much admired Famous Five advertising campaign.


Book review:

"Five Grab Another Top Award

The latest offering in the series, following Five Are Stranded at St Andrews Road and Five Get Bustituted Again, sees our intrepid quintet at a top London hotel to receive their award. After drinking lashings of grown-up ginger beer, Julian is poorly over the Archbishop of Canterbury, who was due to present a special Lifetime Achievement Award to DafT's Internal National Electrification Pausing Team (INEPT). George is found without her vest, wrestling with Dick in a broom cupboard, and Timmy is caught worrying a model of Shaun the Sheep.

Available from all good book shops, and some pretty rubbish ones."


Title: Re: GWR - Rail Business of the Year
Post by: TaplowGreen on February 28, 2019, 19:20:43
I was also particularly impressed to read that GWR had won the prize for "delivering the Royal Wedding".......albeit with a little help from Her Majesty & the Archbishop of Canterbury......does this mean they've got a similar role for the upcoming Royal Birth? If so (dare I say it?) Could Mark become SIR Mark Hopwood? (If they can find him?) 😃


Title: Re: GWR - Rail Business of the Year
Post by: eightonedee on February 28, 2019, 22:23:31
Quote
The train operator also grabbed the award for Marketing and Communications Excellence for their much admired Famous Five advertising campaign

So - forum members - how many of you "admire" the Famous Five campaign? Can any of you explain how it has in any way improved either (1) Your experience as a rail passenger, (2) from what you have seen and heard, anyone else's?

Does anyone have any evidence that any new passengers have been attracted to rail travel to the GWR operating area as a result of the campaign?


Title: Re: GWR - Rail Business of the Year
Post by: broadgage on February 28, 2019, 22:37:28
I think that the "famous five" adverts make GWR look very silly and are also a considerable waste of money.
For the amount spent on the adverts, they could probably have purchased or leased another train.
And yes, just one more train WOULD make a difference, looking at the vast number of short formations recently.

GWR sponsoring the west country weather reports is nearly as silly IMHO as it simply reminds people that we increasingly have a "fair weather only" railway that fails to cope with moderately adverse weather during roads and airlines operate as normal.


Title: Re: GWR - Rail Business of the Year
Post by: eXPassenger on February 28, 2019, 22:54:09
I actively ignored them.  I saw little point in trying to build a business while the fundamentals were undergoing significant change and disruption.  It would have been far better to run a campaign now when the dust is settling.


Title: Re: GWR - Rail Business of the Year
Post by: Timmer on March 01, 2019, 07:59:24
So - forum members - how many of you "admire" the Famous Five campaign? Can any of you explain how it has in any way improved either (1) Your experience as a rail passenger, (2) from what you have seen and heard, anyone else's?

Does anyone have any evidence that any new passengers have been attracted to rail travel to the GWR operating area as a result of the campaign?
As someone who is in marketing, I thought the idea of using the Famous Five as a marketing campaign was a good one but awful timing. Why would you launch a campaign to try and encourage those who don't normally use rail to give it a try when Network Rail are still working on electrification closing lines for long periods. You also had services at weekends being cancelled because of train crew shortages along with GWR still operating old rolling stock as only a handful of IETs were operating when the Famous Five campaign was launched.

Following GWR on Twitter and FB, I saw how much the FF campaign was being ridiculed because of all issues raised above which backs up my thought that it was launched too soon before improvements were completed. I don't think GWR were well advised by their marketing company to launch the campaign when they did. I would have waited until at least this Spring before launching it.

So yes, I can see why it won an award, but it certainly wasn't for the timing of the campaign.


Title: Re: GWR - Rail Business of the Year
Post by: Timmer on March 01, 2019, 08:31:56
GWR sponsoring the west country weather reports is nearly as silly IMHO as it simply reminds people that we increasingly have a "fair weather only" railway that fails to cope with moderately adverse weather during roads and airlines operate as normal.
Not to sure about that broadgage, Bristol Airport was closed the entire day this time last month because of snow and to be fair to GWR services were running quite well.


Title: Re: GWR - Rail Business of the Year
Post by: Sixty3Closure on March 01, 2019, 08:48:02
I thought it was a good campaign in itself as it made me think about trips out and visits to places I wouldn't normally. I really did think about some trips to the West Country which I don't normally. However, my experience of travelling on GWR to West Wales at the weekend meant I soon decided not to bother.

As Timmer writes it was a reasonable as campaign promoting a totally unsuitable and inadequate service. All the campaign really did was draw attention to how poor the weekend service was. I wonder how many potential customers were lost because of it - tried it and had a miserable day out?


Title: Re: GWR - Rail Business of the Year
Post by: TaplowGreen on March 01, 2019, 08:56:03


As Timmer writes it was a reasonable as campaign promoting a totally unsuitable and inadequate service. All the campaign really did was draw attention to how poor the weekend service was. I wonder how many potential customers were lost because of it - tried it and had a miserable day out?

Absolutely nails it. An expensive campaign that drew attention to failure.


Title: Re: GWR - Rail Business of the Year
Post by: johnneyw on March 01, 2019, 11:44:38
Quote
The train operator also grabbed the award for Marketing and Communications Excellence for their much admired Famous Five advertising campaign

So - forum members - how many of you "admire" the Famous Five campaign? Can any of you explain how it has in any way improved either (1) Your experience as a rail passenger, (2) from what you have seen and heard, anyone else's?

Does anyone have any evidence that any new passengers have been attracted to rail travel to the GWR operating area as a result of the campaign?


Like other forum members, I found the timing of the campaign unfortunate to say the least. If the villainous figure in the latest TV adverts had been trying to escape the Famous Five's train based pursuit on a weekend, I'd have given him a good chance of success.


Title: Re: GWR - Rail Business of the Year
Post by: Incider on March 01, 2019, 18:39:58
I did enjoy the spoof versions that someone cleverly adapted, they brought a smile to the face of quite a few ‘inciders’ who widely shared them on employee WhatsApp etc.


Title: Re: GWR - Rail Business of the Year
Post by: TonyK on March 02, 2019, 16:11:43
The timing was unfortunate. The advertising campaign was run, though, at a time when the electrification should have been largely done between London and Bristol, and the 9-car IET fleet delivered. I wonder if First were in a position where postponing the campaign would have been very costly, even though the delays were not of their making?


Title: Re: GWR - Rail Business of the Year
Post by: johnneyw on March 02, 2019, 16:19:01
The timing was unfortunate. The advertising campaign was run, though, at a time when the electrification should have been largely done between London and Bristol, and the 9-car IET fleet delivered. I wonder if First were in a position where postponing the campaign would have been very costly, even though the delays were not of their making?


Costly to cancel the campaign? Very possibly but perhaps less costly than the negative outcomes from not cancelling or delaying in these circumstances.


Title: Re: GWR - Rail Business of the Year
Post by: TonyK on March 02, 2019, 16:36:47
Costly to cancel the campaign? Very possibly but perhaps less costly than the negative outcomes from not cancelling or delaying in these circumstances.

I don't know either.


Title: Re: GWR - Rail Business of the Year
Post by: broadgage on March 02, 2019, 17:02:59
Cancelling the advertising would probably have been very costly, the money spent on design etc. would be gone forever.

Postponing might however have been affordable, perhaps until the new trains had been delivered and were working. Postponing until the completion of electrification would be almost the same as cancelling.


Title: Re: GWR - Rail Business of the Year
Post by: the void on March 04, 2019, 06:59:13
I think it is fair to say that members of this forum are not the target demographic for this campaign. For the intended audience I believe the campaign has gone down rather well.


Title: Re: GWR - Rail Business of the Year
Post by: Sixty3Closure on March 04, 2019, 08:28:40
I think it is fair to say that members of this forum are not the target demographic for this campaign. For the intended audience I believe the campaign has gone down rather well.

Do you have any more details on who that was? I certainly saw myself as a potential customer especially as I don't drive but my experience was over whelming poor such that I haven't tried it since



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