Great Western Coffee Shop

All across the Great Western territory => The Wider Picture Overseas => Topic started by: grahame on November 16, 2018, 19:43:19



Title: Virgin Trains USA
Post by: grahame on November 16, 2018, 19:43:19
From West Palm Beach TV  (my usual Friday evening channel - NOT) at https://www.wptv.com/news/state/brightline-virgin-form-strategic-partnership

Quote
Brightline, Virgin form strategic partnership; Brightline will be called Virgin Trains USA

Brightline has announced that it has formed a strategic partnership and trademark licensing agreement with the Virgin Group.

It says the agreement will establish a new brand and will rename itself Virgin Trains USA this month.

Virgin will make a minority investment in Brightline, which will still be managed and operated by Brightline’s executive team as well as affiliates of Fortress Investment Group, the rail service said.

“Virgin has built a respected and trusted brand in travel and hospitality.  With our shared focus on customer experience, powered by a culture of innovation and disruption, we are well positioned to build on our success," Brightline Chairman Wes Edens said in a statement.

Brightline is operating in Palm Beach, Broward and Miami-Dade counties and has been considering a stop on the Treasure Coast.

It also has plans to expand into Orlando and Tampa.



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