Great Western Coffee Shop

All across the Great Western territory => Smoke and Mirrors => Topic started by: grahame on July 17, 2022, 08:50:40 pm



Title: Marvellous what a rebrand can do ...
Post by: grahame on July 17, 2022, 08:50:40 pm
From Rail User Express (https://www.railfuture.org.uk/display3053)

Quote
DfT has awarded GWR a new three-year National Rail Contract. It took over the franchise in 2015, and in the seven years since, passenger satisfaction has increased from 81% to 91%.

I do not begrudge GWR the new operating contract they have - better the devil you know than some other devil.   From what I see, we are pretty darned fortunate with the bunch that we have, and many of the issues are systemic ones with the TOCs being products of the system.

I do, though, marvel at how a rebrand of First Great Western to Great Western Railway in September 2015 is being taken as the base point against which passenger satisfaction is measured, rather than looking back to the substantive change in 2006, or at a fixed number of years when looking at recent performance.


Title: Re: Marvellous what a rebrand can do ...
Post by: eXPassenger on July 18, 2022, 01:02:56 pm
I do, though, marvel at how a rebrand of First Great Western to Great Western Railway in September 2015 is being taken as the base point against which passenger satisfaction is measured, rather than looking back to the substantive change in 2006, or at a fixed number of years when looking at recent performance.

When I am being cynical I imagine that they compared the change in the customer satisfaction score against all those points (and some others), and then selected the most favourable set of numbers.



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