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Cheltenham could soon be following Paris, Amsterdam and Cambridge with its own bicycle rental scheme (link below.)
http://www.thisisgloucestershire.co.uk/latestnews/Bike-rental-scheme-rolled-Cheltenham/article-186722-detail/article.html

The University of Gloucestershire launched a free rental scheme in April to encourage more people to use pedal power to travel from campus to campus.

It has proved so successful councillors want to roll it out to the rest of the town during the summer months.

Tourists and residents would be able to borrow a bike from a docking station and use it to travel around Cheltenham before locking it up again afterwards.

The scheme from the On Yer Bike company allows people to use their mobile phones to set up an account and get a security code to take one of the bikes.

Cheltenham Borough Council is working with local cycle associations to try to find suitable docking stations.

One example would be having one at the railway station so people could borrow a bike to ride into town, where they can dock it again for someone else to use.