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Author Topic: Brand Ambassadors on trains - the shape of things to come?  (Read 7801 times)
grahame
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« on: October 29, 2013, 09:24:04 »

http://www.thisismoney.co.uk/money/markets/article-2478746/HP-brand-ambassadors-trains-strikes-deal-sponsor-First-Great-Western.html?

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Train journeys have long been blighted by screaming children and mobile phone conversations. Now passengers have one more distraction to endure, after First Great Western struck a deal allowing Hewlett-Packard (HP) to hawk its wares on the 8.23 to Cardiff.

The company ^ dubbed ^Worst Great Western^ by critics - agreed to let HP sponsor trains earlier this summer.

The deal initially saw First Great Western cover two trains in HP adverts, on the route from London Paddington to Wales. But while passengers may not notice the adverts, they might find it harder to ignore HP^s ^brand ambassadors^.
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« Reply #1 on: October 29, 2013, 10:46:32 »

FYI (for your information), the ambassadors were initially on the trains back when the Power Cars were first branded, but haven't seen them for a while.
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Chris from Nailsea
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« Reply #2 on: October 29, 2013, 16:22:34 »

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The company ^ dubbed ^Worst Great Western^ by critics - agreed to let HP sponsor trains earlier this summer.

That struck me as a rather gratuitous, unnecessary and outdated insult: I expected rather better from a professional press organization.  Roll Eyes
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« Reply #3 on: October 29, 2013, 16:43:58 »

That struck me as a rather gratuitous, unnecessary and outdated insult: I expected rather better from a professional press organization.  Roll Eyes

When I originally quoted, it struck me that way too, and I wondered whether to snip it.   However, I felt that would remove something from the 'feel' of what I was quoting, and at initial posts of news articles I'm unusually disinclined to give a personal opinion which that would have done.
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« Reply #4 on: October 29, 2013, 21:14:30 »

That struck me as a rather gratuitous, unnecessary and outdated insult: I expected rather better from a professional press organization.  Roll Eyes

...that's linked to the Daily Mail...  Cheesy
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« Reply #5 on: October 29, 2013, 21:31:21 »

Oh good grief ................ smacks more of Ryan Air than a train operator .......... I suppose that's what you get when bus operators run trains 
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« Reply #6 on: October 29, 2013, 22:20:48 »

I noticed a few HP reps on trains when the two power cars were first outshopped in their white livery but I didn't see much positive reaction from passengers as they passed through the coaches.
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« Reply #7 on: October 30, 2013, 10:06:43 »

I noticed a few HP reps on trains when the two power cars were first outshopped in their white livery but I didn't see much positive reaction from passengers as they passed through the coaches.

I very pleasant HP chap gave me a tablet to try.   It crashed as soon as I touched it. 
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