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News: the Great Western Coffee Shop ... keeping you up to date with travel around the South West
 
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Author Topic: Building leisure traffic this autumn.  (Read 5213 times)
Western Pathfinder
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« Reply #15 on: September 23, 2017, 07:53:27 »

Myself also and yes it was a straight crib from W1A  Grin
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TaplowGreen
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« Reply #16 on: September 23, 2017, 08:00:12 »

GWR (Great Western Railway) ? OOH?

Out-of-home media advertising (also OOH advertising or outdoor advertising) or out-of-home media (also OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.

Billboards  Grin   for example

OOH = Out of hours, yet another reason for cancellations due to driver shortage.......Five go mad and wished they'd driven or taken the coach instead! 😃
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IndustryInsider
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« Reply #17 on: September 23, 2017, 11:38:36 »

From an internal communication...

'Look out for our spiffing new ad being shown on ITV during Cannonball on Saturday night and Victoria on Sunday night...'
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To view my GWML (Great Western Main Line) Electrification cab video 'before and after' video comparison, as well as other videos of the new layout at Reading and 'before and after' comparisons of the Cotswold Line Redoubling scheme, see: http://www.dailymotion.com/user/IndustryInsider/
ChrisB
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« Reply #18 on: September 23, 2017, 11:47:33 »

Seriously, they used 'spiffing'?
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RichardB
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« Reply #19 on: September 23, 2017, 11:50:28 »

Seriously, they used 'spiffing'?

It fits with the Famous Five theme.....
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ChrisB
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« Reply #20 on: September 23, 2017, 11:54:27 »

Of course.
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grahame
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« Reply #21 on: September 23, 2017, 12:18:58 »

For frequent posters - a further thread at http://www.firstgreatwestern.info/coffeeshop/index.php?topic=18751 For those who are not frequent posters, this is an area of the forum for background discussions that are of a nature not suitable for general public availability.   We welcome new members, who after a few posts on the public boards will have access to Frequent Posters, the Rumour Mill, and "And Also" - interesting boards, even through they comprise less that 5% of the Coffee Shop content.
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PhilWakely
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« Reply #22 on: September 23, 2017, 20:41:16 »

https://www.gwr.com/AdventuresStartHere
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JayMac
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« Reply #23 on: September 24, 2017, 21:44:17 »

SWR» (South Western Railway - about) have got their new TV advert just right. Simple, straightforward, unpretentious, no blowing ones own trumpet, and without misappropriating we'll loved cultural icons.
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« Reply #24 on: September 25, 2017, 14:06:10 »

First jumping the gun again? Surely better to wait until the new trains are in operation.

Maybe, but the only bit of variable income FGW (First Great Western) has any influence over is that earnt by getting the extra seats filled as soon as possible after they are introduced. 

The 20% extra capacity is predicted to be used up within 6 or 7 years due to the general growth in rail travel.  The income generated from it will have already been factored into the franchise bid.   First only makes extra profit by increasing passengers carried ahead of the predictions which means within the first year of so of the new stock (and the last year or so the old franchise).  A cynic would say that if they carry a couple of thousand people now before the new capacity arrives then that is income straight to the bottom line even if the customers never travel again due to overcrowding. 
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John R
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« Reply #25 on: September 25, 2017, 14:39:08 »

I can never quite get my head around:-

1. There's overcrowding so we are going to introduce more capacity.
2. We've introduced more capacity so we are now going to go all out to fill it.
3. Oh look, we've got overcrowding again...
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Tim
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« Reply #26 on: September 26, 2017, 13:05:49 »

I can never quite get my head around:-

1. There's overcrowding so we are going to introduce more capacity.
2. We've introduced more capacity so we are now going to go all out to fill it.
3. Oh look, we've got overcrowding again...

That is how the franchise system is incentivised.  The cost of providing the extra capacity and the revenue from filling the extra capacity are all reasonably predictable and therefore costed into the franchise bid on which the ToC reckons on making a small profit margin which is only just enough to make it worth bidding for the franchise.  The only way to make more than a minimal profit is to run the trains overcrowded or to slash the only costs over which the ToC has control (ie staff numbers).  Both approaches can backfire in the long term, but when you've only got a short franchise why should you care?  It isn't like the departing franchisee sells the business on to the next franchisee which would incentive long term investment leading to an increase in the value of the business.  Even if the franchise is successful and you get to keep it for the next franchise term, the calculations are all rebased so the government captures the result of your hard work.  I think the system is called "pretend capitalism"

 
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