From my mailbox ...
We were curious to know if you were aware that are a few issues bugging your website. Sorting out these will help you get the best returns out of your website.
1. Your website seems to be attracting traffic, but this traffic is almost stagnant and limited, which affects potential sales as you move forward.
2. Your website doesn't feature in Google's first search page for some of the major keywords in your niche, which affects visibility.
3. Your website has been diagnosed with coding issues, which affects ranking.
4. Your back links profile is not efficient enough to help your search engine visibility.
5. Your website is currently not being properly promoted online, which is affecting your marketing strategy and goals
6. Your presence in social media platform (Face book, Twitter, etc.) is minimal. This is depriving you of a huge market of prospective referral clients.
OK ... I'm sure it's yet another spam - one of dozens like this, but yet I look and consider the comments and think "are they right" and "are they relevant" - very much as a critical voice to a business is worth listening to as that may be the one person in a hundred who actually stands up and says what the other 99 think but don't say.
"We were curious to know if you were aware" .... yes, I am aware of some of these issues! I'm not sure, though, that my definitions and the writers of "best returns" are the same. The Coffee Shop isn't a selling website, so "potential sales" in monetary terms isn't an appropriate carrot to dangle in front of our team.
I stand educated by spams such as this one, but with zero intent of following up. Good to think through the questions and issues raised -
thank you for writing to me 
