I'm a little surprised that there have been no comments so far on the RSSB▸ 's report (nor many views of this thread).
There is some evidence that lots of people read to be informed, and in that mode many regulars use "recent posts" which displays the article but does not include it in counts. 92 different people uses "action=recent" in the 24 hours to 03:30 this morning - 336 different people in the last 11 days. Also some evidence that on 'heavy' topics that people read but offer fewer comments, not joining until until the subject has been softened up into commentable pieces.
Risk stats are riddled with issues, as you've highlighted, and are difficult to comment on raw of semi-raw for many of us. Thank you for helping to start breaking them down and pointing out contexts and likely skews. I noted that the article mixed journey numbers, journey lengths in distance, and time taken to travel at various points and that did not help me. Having said which, the modes of travel differ and it's an unusual journey from Trowbridge to London on foot, or from Bradford-on-Avon to Avoncliff by train, and hard to know which unit type to use.