What should the base colour(s) of the new livery for GBR▸ be? (Voting closed: Today at 10:06:01 am)
Dark Green - 10 (10.9%)
Maroon - 8 (8.7%)
Navy Blue - 5 (5.4%)
Light Grey - 3 (3.3%)
Chocolate and Cream - 7 (7.6%)
Maroon and Cream - 5 (5.4%)
Blue and Grey - 8 (8.7%)
Red, white and blue - 5 (5.4%)
Yellow - 1 (1.1%)
Pink - 2 (2.2%)
Orange - 1 (1.1%)
Black - 2 (2.2%)
Malachite - 5 (5.4%)
Every carriage different - 4 (4.3%)
Different for long distance, regional and local - 19 (20.7%)
Something else - 7 (7.6%)
Total Voters: 41
Well - beyond the desire for a differentiation between short, medium and long distance train liveries, that's a pretty inconclusive poll. All the more remarkable because "studies have shown that a products's color influenced 60 to 80% of a customer's purchasing decision" according to an article I quoted earlier. And indeed "color can make or break a product".
I'm not sure I believe that the colour is quite to much of an influencer when travelling by train though. On the now-rare occasions that a blue one turns up, I don't see people saying "I'll wait for the next one - it may be green ..."
But, actually, I personally like a bit of variety. It used to feel like an old friend had arrived when Casper turned up. Who knows - someone might suggest painting dinosaurs on trains to make them interesting and attractive to leisure travellers next.
In all seriousness, I suspect that looking clean even when they're not, being a safe colour to see, and not fading will also be used to inform any changes we see, and a logo switch to a modernised double arrow may be all we see soon, with a very gradual changed within the fleet.