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  • Summer Days - POSTPONED: June 30, 2021
  • Summer Day Out - new launch: July 26, 2021
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Author Topic: "Summer days out are better by train" - Community Rail Network from 30.6.21  (Read 3207 times)
grahame
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« on: June 04, 2021, 01:04:19 pm »

Community Rail in the City - a single day event at major London and other key locations - is replaced this year by "Summer days out are better by train" - a ten week campaign launching on 30th June.

I learned at the TransWilts Annual Meeting yesterday that our local CRP (Community Rail Partnership) will be hosting / running an event on the disused platform at Chippenham on that day, with Friends groups from Chippenham and Swindon stations both joining them to help their / wider promotion.  Travel southwards via Melksham will be especially promoted, with active travel highlighted through such initiatives as their walking and cycling leaflets.

During various weeks of the campaign, different aspect will be promoted.  These include
18th July - Family Outings
8th August - Scenic Services

Really good to see / hear of - at long last - some rail promotion ...
« Last Edit: June 28, 2021, 05:23:37 pm by grahame » Logged

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ChrisB
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« Reply #1 on: June 04, 2021, 02:27:06 pm »

Surely better to exhibit in town centres? Those at the station surelyvare already ‘converted’?
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grahame
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« Reply #2 on: June 04, 2021, 03:11:50 pm »

Surely better to exhibit in town centres? Those at the station surelyvare already ‘converted’?

"Community Rail in The City" targeted the large number of commuters who didn't expand their daily commute into family trips out.  I did several that were great fun, and very useful for other reasons (such as meeting key industry and central government people) at Waterloo, and we did a great Coffee Shop one at Reading - very useful from a different direction in that we met quite a number of Coffee Shop members and guests, and introduced a few more to our place.   Towards the end of my time with TransWilts, we did a similar session at Swindon station - the daytime before GWR (Great Western Railway)'s reception / pre-conference dinner; much of the publicity there was in reaching and informing other community rail players, and regular commuters passing through Swindon.  Sad memories from me on that latter as I fell foul of the cutoff rules to attend the evening set by the TransWilts board and headed home after the stand, but the day itself (and, I understand, the evening celebration of TransWilts achievements) was a great success.

I don't know the logic of 30th June being at Chippenham Station, nor the selection criteria for station groups.  I would agree, ChrisB, that there is a very strong logic for the summer promotion campaigns to be in town and not at stations, based on current low footfalls there, and the metrics of those feet that are falling.  The Melksham Transport User Group officers met early this week, and we will be concentrating this summer on venues and opportunities away from the station, but that should not be regarded as an "either/or" choice.   If invited to Chippenham (and I am surprised that we have not yet been as the CRN(resolve) group for Melksham Station) I would recommend acceptance and do BOTH at-station AND in-community.
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grahame
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« Reply #3 on: June 04, 2021, 05:19:15 pm »

From CRN(resolve) - the launch will be postponed until "a more appropriate time when we can actively promote leisure travel by rail" if the opening up on 21st June does not happen.

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We will confirm our plans with you shortly after 14 June.
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« Reply #4 on: June 15, 2021, 09:30:24 am »

From CRN(resolve) - the launch will be postponed until "a more appropriate time when we can actively promote leisure travel by rail" if the opening up on 21st June does not happen.

Quote
We will confirm our plans with you shortly after 14 June.

SOME elements relaxed ... awaiting news to update this thread.

Speaking with a member of Melksham Morris Dancers last night, she is under the impression that their event at Chippenham Station is confirmed and not dependent on the complete opening up ... there may be other events too which are not easily postponed at this point.
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« Reply #5 on: June 17, 2021, 10:07:19 am »

From CRN(resolve) - the launch will be postponed until "a more appropriate time when we can actively promote leisure travel by rail" if the opening up on 21st June does not happen.

Quote
We will confirm our plans with you shortly after 14 June.

SOME elements relaxed ... awaiting news to update this thread.

Speaking with a member of Melksham Morris Dancers last night, she is under the impression that their event at Chippenham Station is confirmed and not dependent on the complete opening up ... there may be other events too which are not easily postponed at this point.

Just received from the Community Rail Network ...

Quote
As you may expect, our summer tourism campaign will not be launching on 30 June due to the delay in lockdown restrictions lifting.
 
We are conscious of the changing environment and are looking at all options available with regards new dates for the campaign. We will be considering current visitor attitudes towards travel and will also be liaising with some of our stakeholders. This delay may also mean that we have a slight shift in our messaging moving towards Discoveries by Rail and Days Out by Rail.
 
I will confirm plans with you and share our updated content calendar within the next couple of weeks.
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« Reply #6 on: June 28, 2021, 05:27:29 pm »

From the Community Rail Network ...

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I can now confirm our tourism and leisure PR (Public Relations) campaign will be launched on Monday 26 July (across England and Scotland only; Wales remains on hold)

I have a lot more including an 8 week calendar of events

Week commencing 12th July - further updates ...

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