I'm curious about their financial model. $1,400 income per trip with two crew and CAPEX costs would suggest a pretty slim margin for the operator...?
The pricing is $99-199, and they will hope to sell full buses at prices at the upper end of that range. They show 4h15 as the journey time, with two each way each day. The early runs leave at 11:00 - unAmericanly late!
But at the moment they are only offering a limited launch service "through March" - or so they say, they do not seem to be running every day even next week. As a launch service it won't expecting to make money for a while; they may intend higher pricing if it's a success (and giving up if it isn't).