Train commuter rewards scheme to end this month

[whole diary]

[grahame]

From the BBC^» (British Broadcasting Corporation - home page)

Train commuter rewards scheme to end this month

A rail commuter rewards scheme launched in January to improve passenger numbers that had slumped in the pandemic will stop at the end of August.

It offered train commuters perks including free hot drinks, access to a mindfulness app, and audiobooks.

Subscribers have received an email describing the scheme as a trial that will end on 30 August.

Some passengers had been sceptical of the scheme, saying a reliable service was more important.

Rails firms hoped the commuter rewards scheme would help to lure passengers back onto the railway after numbers dropped as people continued to work from home.

But on Wednesday, an email was sent to people who had signed up to the scheme saying from 31 August, National Rail's Commuter Rewards website would be unavailable.

I confess this scheme had passed me by - a bit late to report it when it's ending.   

Screen capture of the (current) front page - captured a few minutes ago:

[ChrisB]

I thought the LNER^» (London North Eastern Railway - about) Perks scheme was stand-alone, not part of the overall scheme?

It certaibly was launched completely separately to the ‘club’, so I hope it continues. Not heard directly from LNER that it’s closing…