Interesting (although good) that XC▸ chipped in, given they’re never likely to call there.
They have a very useful pot of money called the Community Engagement Fund which can be bid to by the Community Rail Partnerships they supported through their franchise (support which has carried over into the current arrangements). There are 17 in all, I believe. We in Devon & Cornwall have had money for the Okehampton - Tavistock - Gunnislake Sunday bus and this year there is CrossCountry money going into projects at Pinhoe and Honiton via us. Very much appreciated.