There is no additional cost put on holidays during school holidays. That is their cost, while *discounts* are applied to those during term time in order to sell these.

So option 2 would simply push prices to their holiday prices all year round - not what is suggested.

What? Discounted holidays in term time?

Absolutely.

So why people think that they load prices in the holidays is beyond me....

What do we expect when the teaching unions screeched that children shouldn't be in school during COVID on the basis of sketchy medical advice, then proceeded to merrily go on strike at the drop of a hat?

The norms around work and school attendance have changed, and it's glaringly obvious to most that there's a difference between being present and actually getting the job done. 

The reality is that the average child isn't going to miss much with a few days off, especially at the end of the year when it's all school trips and colouring in whilst the teachers tidy up.

BUT there are some kids whom regular attendance at school is a problem, and every day really does count, so maybe we all need to put personal convenience aside (teachers included) and agree we provide our kids with the best example by attending every day, and simply saying no to anything else?