Campaigning

Choose Marketing words and names carefully - village, local, Melksham

This campaign tip (no. 26) was published on Saturday, 26th January 2019

You may consider your community to be a "village" but that means "small" to people looking on a national scale. That may not be the message you want to convey!

Some wording to be careful of:

Village - "Small", "Old fashioned" - so perhaps not justifying a great deal of public transport?
Local - "Short distance" - so perhaps best served by a bus rather than a train?
The Melksham line - "Just about the one town" - the description of the TransWilts as "the Melksham Line" encourages thoughts to be limited just to journeys to and from Melksham, whereas such journeys really only account for around 35% of passengers on the trains. Chippenham and Trowbridge are the two largest towns in Wiltshire ... and their direct train services are the TransWilts.

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Our town is on a regional railway line ...

connecting the main Wiltshire centres of Trowbridge, Chippenham and Salisbury with Swindon and with the Southampton area

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Discussion via Coffee Shop forum

Contact details

These pages are written by Graham Ellis of Melksham, Wiltshire. Overlapping a life in IT and IT training, with running a hotel and campaigning for improved public transport, Graham has never been quiet - though he's starting to wind down gently now. He no longer takes overnight guests and has stepped doen from the "Community Rail Officer" role which he accidentally aquired. So he now has more time to write pages such as these and to travel in the UK. He'll be delighted to speak with your group or take a look through your case or camapaign, but be alerted that his time is not limitless even now, and he still has to keep the wolf from the door.

Postal: 48, Spa Road, Melksham, Wiltshire, SN12 7NY
Phonal: 01225 708225
Emailal: graham -at- wellho.net
Or reach me on the Coffee Shop Forum (User Grahame) facilities