The "Campaign Against Rail Travel"

[whole diary]

[Red Squirrel]

I think I can decode the colours- the long orange line is the Guardian, the short one the Standard (after they started giving it away free?), and the long mauve line is the Express, the short one the Metro.

The Express and the Mirror coming together under one ownership certainly have one thing in common- a huge historic decline in sales!

I agree the short mauve one would be Metro but it began (in London) in 1999, at least 10 years earlier than shown on the graph.
and the short orange one is possibly the Standard which began in 1827 and became free in 2009, 9 years after the graph shows.

The figures all come from ABC, which started doing only national dailies; others joined in later. The Evening Standard joined on 3/1/2000, delayed not because it's an evening paper but because it's a regional one. Free papers came in later still.

Out of interest, the Telegraph opted out of ABC this year...

[Bmblbzzz]

Taking us further off topic.  I was once criticised by a “consultant” who had been parachuted in to a radio station where I worked for referring to the then wife of Prince Charles as Diana, Princess of Wales rather than Princess Di. 

He then had kittens when I refused to refer to no fly zones but instead called them air exclusion zones. 

It's difficult to breathe in an air exclusion zone, but a no fly zone is every pteronarcophobe's dream.