Correctly identified as Melksham and Bradford-on-Avon
The Bradford-on-Avon picture is taken from the steps up to the footbridge, and it's a protective-wrapper-covered sign for the new help point which is installed down the column, also protective-wrapped and not yet live.
The Melksham picture is where the column for the new information point will be situated; I took the photo while I was down there yesterday.
It's Melksham, and I'd love to think it's a new passenger information display or even a ticket machine, but I fear ...
Fear not, Phil - it IS for the new help point, which
will include a passenger information display - a.k.a. a screen with train times, updated to show arriving train's progress.
Really excellent to have this - lets get some more trains to fill the display.
((Big THANK YOU to
FGW▸ for going for a model which has an integral display; one of the big things people want at an unmanned station is current information about the incoming train(s) that they can get wih out having to keep pressing a button / making a phone call))