When is the 46-50 railcard being launched?

There seems increasingly limited moral justification for discrimination against able bodied single travellers in the 30 to 59 age range who aren't able to purchase a loyalty card that suits them when any other age groups can buy such a card, or can travel at a reduced rate without a card.
We could do so much more on transport - efficiency and pricing of only we were more social. We fight for buses to villages to nearby towns, and at the same time cars with empty seats are travelling from the village to the town every few minutes. And could we not form travel clubs that help three or more people come together on a groupsave ... or get a family card, and during the school holidays take a child who enjoys travel - helping him/her learn about the world beyond Didcot, or wherever you live?