Laying platform to make town specialA group of business people from around Stroud took over the main concourse at London's Paddington Station last week to promote the town and its attractions.
First Great Western has launched the Stroud Special train ticket to encourage visitors to sample all that is on offer, from the area's artisan shops to attractions such as the Rococo Gardens in Painswick.
BEAR NECESSITIES: Carole Garfield with some of the traders promoting Stroud at Paddington
The Stroud Special initiative is a collaborative effort between Stroud Chamber of Commerce & Trade, local traders, festivals, Stroud District Council and First Great Western.
Representatives from attractions as diverse as the Farmers Market and Art Couture, Painswick went to Paddington wearing Stroud is Special T-shirts.
"Stroud and the surrounding valleys are vibrant, interesting and full of exciting things just waiting to be discovered," said Carole Garfield, chairperson of Stroud Chamber of Commerce and Trade. The town has captured the heart and imagination of many people, and it was once described by the London Standard as 'Notting Hill with wellies'.
"First Great Western is impressed with the community spirit behind Stroud Special and has given us this wonderful opportunity to promote our area to people passing through Paddington station."
Mark Hopwood, managing director of First Great Western, said: "As part of our commitment to support local communities, First Great Western is delighted to be working with the Stroud Chamber of Commerce to extend the Stroud Special ticket. It is a great initiative which I hope will boost visitor numbers to Stroud and encourage more people to travel by rail."
When people purchase a Stroud Special train ticket they will find special offers in every independent local Stroud shop.
Community transport links have also been enhanced so that people can pre-book lifts outside the town centre.