It was the parallels with the TransWilts whose ups and downs over the years I have followed closely on here that made me post this. For example timetabling for operational convenience, the impact a cancellation/delay has when the next service is two hours away, the knock on effect on confidence in relying on the service in the future...
Buses seem like an easy target in this day and age for funding cuts, but as seen with the £2 single fare promotion, overall ridership has increased. Hopefully the increased economic benefits of getting extra people moving are calculated as well. Rail could well benefit from a similar boost. Then that chicken and egg could grow into organic service increases.