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JayMac
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« on: July 20, 2015, 22:30:32 » |
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Mentioned in passing in a few threads on the forum, First Great Western is to rebrand to 'G WR' in September 2015. Placeholder website is up: http://www.gwr.com/This topic opened for discussion about the rebrand. My thoughts on the video at that link will be kept to myself for the moment.   |
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« Last Edit: July 20, 2015, 22:39:54 by bignosemac »
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"Build a man a fire and he'll be warm for the rest of the day. Set a man on fire and he'll be warm for the rest of his life."
- Sir Terry Pratchett.
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JayMac
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« Reply #1 on: July 20, 2015, 22:38:03 » |
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I saw this poster at Plymouth last Friday advertising this year's Dartmouth Crab Festival:  Possibly the first bit of publicity out in the wild featuring the new G WR brand. |
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"Build a man a fire and he'll be warm for the rest of the day. Set a man on fire and he'll be warm for the rest of his life."
- Sir Terry Pratchett.
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LiskeardRich
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« Reply #2 on: July 20, 2015, 22:41:19 » |
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Afraid it isn't the first GWR▸ publication I've seen BNM. GWR sponsored the polo on the beach at Newquay in June with all posters using GWR.
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All posts are my own personal believes, opinions and understandings!
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JayMac
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« Reply #3 on: July 20, 2015, 22:45:15 » |
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I suspected someone would trump my poster!  |
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"Build a man a fire and he'll be warm for the rest of the day. Set a man on fire and he'll be warm for the rest of his life."
- Sir Terry Pratchett.
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broadgage
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« Reply #4 on: July 20, 2015, 22:46:04 » |
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"upgrading first class" presumably that is the new trains with only 36 first class seats ?
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A proper intercity train has a minimum of 8 coaches, gangwayed throughout, with first at one end, and a full sized buffet car between first and standard.
It has space for cycles, surfboards,luggage etc.
A 5 car DMU▸ is not a proper inter-city train. The 5+5 and 9 car DMUs are almost as bad.
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bobm
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« Reply #5 on: July 21, 2015, 07:47:26 » |
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I suspected someone would trump my poster! ..and this was at Paddington on the 30th April this year  |
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BerkshireBugsy
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« Reply #6 on: July 21, 2015, 08:58:05 » |
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Given that it is a marketing video I found it OK until 1:06 in at which point it got far too cheesy for me...
Just my 2c
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ChrisB
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« Reply #7 on: July 21, 2015, 10:00:06 » |
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I know where BNM is coming from - and yes, I agree it is quite misleading.
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Gordon the Blue Engine
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« Reply #8 on: July 21, 2015, 10:38:24 » |
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Oh dear, I must be getting too old for modern brand marketing. While the voiceover says ^ when Isambard Kingdom Brunel first built our railway^, we see shots on the LMS▸ (a Patriot leaving Euston?) and Southampton Ocean Terminal, neither of which has any connection with Brunel. At least use some shots on the GWR▸ , or were the producers unaware of how shots can be placed by those watching?
Then we hear ^First Great Western is proud to be re-appointed as custodians of Brunel^s railway^. Rubbish of course ^ Network Rail is, as FGW▸ is keen to point out when signals go wrong etc.
What is the point of videos like this?
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« Last Edit: July 21, 2015, 10:45:40 by Gordon the Blue Engine »
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BerkshireBugsy
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« Reply #9 on: July 21, 2015, 10:40:10 » |
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Oh dear, I must be getting too old for modern brand marketing. While the voiceover says ^ when Isambard Kingdom Brunel first built our railway^, we shots on the LMS▸ (a Patriot leaving Euston?) and Southampton Ocean Terminal, neither of which has any connection with Brunel. At least use some shots on the GWR▸ , or were the producers unaware of how shots can be placed by those watching?
Then we hear ^First Great Western is proud to be re-appointed as custodians of Brunel^s railway^. Rubbish of course ^ Network Rail is, as FGW▸ is keen to point out when signals go wrong etc.
What is the point of videos like this?
Maybe this thread should be merged with the "irrelevant use of stock items" one...(only joking!) |
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The Tall Controller
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« Reply #10 on: July 21, 2015, 17:52:33 » |
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As previously mentioned, the poster advertising Polo on the Beach was the first GWR▸ publication. I designed a couple of leaflets and deckchair covers for the event. Technically my GWR First Class Lounge banners were the first in GWR but were considered part of 1st class branding so I'm not sure if that counts. We are beginning the process of rebranding posters into GWR. Loving the branding so far.  |
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FarWestJohn
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« Reply #11 on: July 21, 2015, 19:30:22 » |
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This event at the Tate St.Ives seem to have had GWR▸ as a sponsor since May some time:
A Quality of Light at the Tate St Ives/ Newlyn Art Gallery and other venues (until July 26: sponsors Cable & Wireless, GWR, St Ives harbour-master et al), the first in what is hoped will be a permanent series of Cornish biennials.
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Bmblbzzz
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« Reply #12 on: July 21, 2015, 20:15:30 » |
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Purely aesthetically, I don't like the mixed size of capitals in the GWR logo.
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Waiting at Pilning for the midnight sleeper to Prague.
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Timmer
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« Reply #13 on: July 21, 2015, 20:34:24 » |
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I like the GWR▸ branding and colour scheme. Anything that hides the fact that this is a First Group franchise |
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Chris from Nailsea
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« Reply #14 on: July 21, 2015, 22:36:01 » |
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William Huskisson MP▸ was the first person to be killed by a train while crossing the tracks, in 1830. Many more have died in the same way since then. Don't take a chance: stop, look, listen.
"Level crossings are safe, unless they are used in an unsafe manner." Discuss.
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